Savings and the Money Moose

The Money Moose exists for a simple reason: to help people take control of their future, by growing their ability to save money.

Who is the Money Moose for?

Honestly, anybody who wants or needs to save money.
There is no single group or type of person who belongs in that category - after all, research shows that around one in five UK adults have no savings at all, and up to a quarter have less than £200 available to them in easy access cash. [1]
Meanwhile two in five (40%) believe that if they lost their main income, they are just one payday away from being unable to cover most of their monthly costs.
In an age of cost-of-living difficulties for many households and a wider push from both the financial industry and the government to encourage people to invest, it’s vital that those who are not yet at that level of financial resilience do not get left behind.

Who writes The Money Moose?

The Money Moose is written by a national personal finance editor whose work has been recognised at UK industry awards, brought here for one simple question: what actually helps someone start saving?
To the best of our knowledge, The Money Moose is the UK's only free newsletter focusing exclusively on building people's cash savings and emergency buffers.

…so why a moose?

A fair question! In some cultures, the moose is a symbol of endurance and wisdom, courage and self-reliance. Those are the precise traits you need when it comes to your money and your savings: to be calm, steady and consistent, making a big difference just one step at a time.

All that is true - but also, let's be honest: the antlers just look great, alliteration is fun and there's something a bit ridiculous about a moose overseeing your finances, and that's on purpose too.
Money is stressful enough without a brand that takes itself too seriously.
The Money Moose is here to help, not to lecture, and if we do that by being memorable or by bringing a bit of wisdom, the result is still right - a win for you either way.

Building financial resilience

Financial resilience is about being able to withstand shocks or surprises: unexpected bills, rising inflation, expenses going up faster than your income does.
MoneyHelper — the UK government's own financial guidance service — recommends holding 3-6 months of essential expenses in an easy-access savings account as a buffer against exactly those types of shocks. [2]
That can feel an impossible amount at times, especially if you’re starting from zero - but it doesn’t happen overnight and it doesn’t have to be as hard as it sounds.
What matters is time and consistency: take the first step, then the next one. Build the habit first, the total will come!

Join The Money Moose and we’ll help you along your savings journey, whatever step you’re on!